Antler.

Turning legacy into digital success

‍Leading luggage, bag and accessories retailer, Antler, has a global customer base and over a century of heritage. The brand came to us to lay the foundations for its successful digital future. We redeveloped the Antler website and significantly improved the brand's online performance.

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Antler's redesigned homepage featuring bold colour blocks and a clear user journey

What we did

  • + 300% sales
  • + 50% web traffic 
  • - 34% bounce rate 
  • 92% Google Speed Score (up from 56%)

Specification

  • ERP integration with IBM systems (AS400) across multiple channels
  • Multiple branded stores
  • Updates every 10 minutes
A stylish woman pulling a wheeled suitcase

How we did it

The project began with a full web application audit and a comprehensive code review. This enabled us to devise a strategy for stabilising web performance.

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The product detail page for one of Antler's cabin suitcases

Scalable hosting

In partnership with the team at Rackspace, we engineered a solid hosting solution – built with redundancy and capable of supporting Antler now and after future growth.

Data migration

We migrated all of Antler’s data to the fully redeveloped Magento site that offers customers an intuitive experience and gives site administrators a greater degree of control.

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A content page featuring the same bold styling as the homepage, shown on iPad

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Is your ecommerce business preparing for future growth?

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