We transformed PJ Pan’s look while staying true to the essence of the product and established photography style.
This was the end of the old PJ Pan and the start of the new. The look: white space, block colours and a clean font. The feel: fresh and wholesome. Streamlined navigation rounded off this premium, minimalist effect.
The site’s minimalist style belies the complex filtering system we created exclusively for PJ Pan. This allows shoppers to choose sizes, colours and fabric weights to easily find relevant items in all categories.
We cleaned and migrated all of PJ Pan’s data and re-integrated Sagepay.
To extend the experience beyond the site, we created a newsletter template to help the brand keep in touch with customers – whether to launch the new pjpan.co.uk or promote new online-only lines to its growing customer base.
