Digital Boutique Company Website

An eCommerce makeover for beauty brands

‍Over a four-and-a-half-year relationship, we provided technical support to Boots during the acquisition of several of its product brands, including Sleek MakeUp. We connected the brand to Boots’ inventory and logistics systems and made sure the company’s web infrastructure, application and data systems were up to Boots’ stringent standards.

A makeup artist applying eye makeup to a young woman

What we did

Specification

Magento Enterprise upgrade
Third-party applications (SagePay, PayPal, postcode finder, dotMailer)
Basket abandonment design – development, implementation and management
User experience optimisation
eMarketing consultancy
Full technical and branding support
24/7 urgent maintenance‍

Results

After a full system upgrade to the latest version of Magento Enterprise, Sleek noticed considerable improvements in its site.

How we did it

An upbeat cosmetics brand like Sleek MakeUp relies on having a site that communicates its deep understanding of catwalk trends and fashion predictions. But the existing Sleek MakeUp site was underperforming, both in aesthetics and performance. We worked with the team to give the brand the site it deserved.

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A vibrant content page from the Sleek Makeup site shown on iPad

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Technical support‍

We worked closely with the brand team to understand the tech behind each brand's current site and integrate this into Boots’ core web infrastructure. This involved analysis of:

architecture
end-to-end process flow
integrations
technology

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An example of a Sleek Makeup product detail page, featuring product information and a how-to video

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Data consultancy

Sleek's immature data systems were inadequate for the purposes of a global brand such as Boots. We worked to align the company with Boots’ stringent digital standards to mitigate the risk of data breach or misuse and to ensure compliance with all data laws.

Live maintenance

The biggest challenge: making sure we didn't disrupt shoppers while we made considerable performance improvements to the site. We successfully performed all major maintenance work on the live platform.

Boots: Sleek Makeup.