Floris London.

Turning scent into a digital sensation

The epitome of elegance, Floris has long been Perfumer to the British Royal Family. But how do you sell perfume on a platform that can’t convey scent? We combined the power of data, real-time stock visibility and a consistent customer experience for this multi-channel retailer’s re-platforming project.

What we did

  • Replatformed to Magento Enterprise
  • Full re-design and development
  • Global multi-store, multi-currency ecommerce solution
  • Sage200 integration (ERP, stock, order, products and bespoke customisations)
  • Automated Merchandising
  • HTML 5 technology and CSS 3 Parallax scrolling
  • Full-width, mobile and tablet responsive design
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Floris London's luxury perfume packaging – black presentation boxes with gold lettering and gold ribbon.

How we did it

Our biggest challenge was bringing fragrances to life online, where no one can smell them.

We incorporated a mix of creative approaches – from personal shopper to AI-driven sample program. These were supported by colour-coded fragrance families, aspirational photography, evocative copy and sophisticated drop-down navigation.

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The imagery-led homepage of Floris London's new ecommerce website.

Heritage through design

Weaving Floris London's rich heritage through every aspect of the site’s design was another key aspect. We began with analysis and consumer and stakeholder research to understand the nuances of the existing brand experience. Only then were we ready to create designs that convey the quiet sophistication and effortless luxury that its customers so love.

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Floris London's product listing page, featuring rich imagery and clear categorisation, shown on iPad

The DB view

“We were honoured to work with one of the most respected and established fragrance brands in the world and are delighted to continue to work with the team on optimising the website.”

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Looking for a disruptive way to sell your product online?

Let’s talk

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