Hitachi Capital.

Online finance applications made easy

More than a million people in the UK trust Hitachi Capital. The company hoped to extend its reach even further with a PayByFinance plugin that would allow retailers to offer finance directly from their ecommerce stores. We were chosen as Hitachi Capital’s technical partner for the project. 

What we did


  • Magento plugin that connects client sites to the Hitachi Capital application portal
  • Post-launch tech support for Hitachi Capital’s retailer clients

“I’m really pleased about what we have achieved, and how we achieved it and it’s now delivering tangible business benefits.”

Elaine Keith, Strategic Development Manager (E-Commerce), Hitachi Capital Consumer Finance

How we did it

We’re well-versed in ecommerce transformation projects. But because every project is different, we kicked off with a full creative strategy and scoping process, to set the project up for success.

A flexible but focused approach

Our discovery work revealed several unknowns. This meant that Hitachi Capital needed a partner that could react to changes in requirements without losing sight of the overall objective. We were happy to oblige, and worked closely with the team to mitigate risks and adapt quickly to emerging information.

Hitachi Capital's PayByFinance plugin shown on mobile

A market-leading product

Changing the underlying finance application platform would have brought significant disruption to Hitachi Capital’s operations. That simply wasn’t an option, so we designed the plugin to deliver a more intuitive user experience, while still being able to integrate with the current system.

The PayByFinance plugin makes a complex process appear simple, routing ecommerce customers to the Hitachi Capital finance portal before seamlessly returning them to the retailer’s site with a finance decision. 

What Hitachi Capital said...

“The quality and content of [Digital Boutique’s] proposal was of a much higher standard than the comparable tenders. It really seemed like they understood our requirements right from the start.”

Elaine Keith, Strategic Development Manager (E-Commerce), Hitachi Capital Consumer Finance

Hitachi Capital's responsive PaybyFinance plugin shown on MacBook, iMac, iPad and iPhone

The DB View

“Hitachi chose us as their partner because of our track record of delivering excellent results for tier-one retailers. The team knew they were in safe hands from day one.“

Is your business struggling to turn a complex process into a seamless digital experience?

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