Joy Clothing.

Creating in-store appeal online

Clothing brand Joy is fun, trendy and a little eccentric. The site’s design embodied this but technical limitations were turning this fun into frustration for consumers. We set out an adventurous new approach that has cemented Joy as a refreshing presence on the ecommerce scene.

A selection of stylish bobble hats



What we did

  • Increased conversion rate
  • Improved purchase rate 

‍

How we did it

Click & Collect

New pick-up and collect options strengthened the link between Joy's online store and physical shops. 

Premium product pages

The brand's bold collections and quirky designs gave us a strong foundation for restructuring the product pages. We introduced a clean, simple, easy-to-navigate design and made sure all the information customers would need was readily at hand.

A bolder digital strategy

We expanded the brand’s online fashion offering and bolstered this with new UX and SEO strategies.

‍

An example of a Joy Clothing product detail page showing detailed product information

The DB view

"Joy’s extensive army of fans meant that demand was high for an attractive yet simple user journey throughout the site – from product selection through to the checkout. This has truly been a joy to create."

‍

Want to align your ecom experience with your brand essence?

Let’s talk