From legacy to industry-leading in record time

The club's Magento 1 site was fast approaching its end of life. The ecom team quickly needed a replacement that would meet all technical requirements and reflect the best of the brand – far beyond what an out of the box package could handle. So we combined bespoke elements to create a new, more intuitive frontend experience across mobile, desktop and tablet.

A project this ambitious would usually take the best part of a year to complete. Thanks to a honed-over-a-decade process and our willingness to push ourselves out of our comfort zone, we turned it around significantly faster.

Complex product customisation

Product customisation is an important part of any major sports club’s merchandising. But a single shirt listing can feature tens of variables with strict limits on which can be combined –  that's not something an out-of-the-box solution can handle. So customisation has traditionally been difficult for clubs to offer online.

We unlocked this latent potential by building an entire customisation system – a  React app that offers Moonpig levels of flexibility but with complex product data. As with any successful interface, this complexity is entirely hidden from fans, who can order their product exactly as they want it in seconds.

New admin panel. Lower admin costs.

This club's ecommerce team was missing out on sales and promotional opportunities because the old site's admin workflows made it impossible to react quickly enough. Recognising the difference more agility would make to club and fans, we took the radical step of creating a custom headless admin that allows the club to both bring end-to-end ecommerce processes back in-house and to launch entire product ranges in minutes.