We immersed ourselves in the brand's values, purpose and proposition to develop an in-depth understanding that allowed us to deliver this project in just six months.
Rodial’s customers all covet the same thing: perfect skin. But the route to a flawless complexion looks different for different customers and the site had to meet everyone's individual needs. We achieved this with personalised experiences that show each customer the most relevant products and advice for their skin type with the right pricing, currency, tax and delivery options for their location.
People who search are more likely to buy – but only if they can find what they're looking for. Through data restructuring and attribute optimisation, we made it easy for consumers to refine their search results and discover the products most relevant to their needs.
Rodial’s discerning consumers look for informative and entertaining content to inform their purchase. We made this available on the site by incorporating video tutorials, blogs and social posts, all of which created a clear route to purchase.
"A great mix of personable attitudes and high skill sets made Digital Boutique an absolute pleasure to work with. They really became a part of my team, which was wonderful. They helped develop, not only the site but team members all round. Thank you and well done!"
Julia Adams, eCommerce Manager, Rodial
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