Creating the infrastructure and platform for selling insurance online is a complex process – nine out of ten insurers who have undertaken the task called it ‘arduous’ and ‘challenging’. We helped things go more smoothly for Swiss Re.

Discovery

We started by getting under the skin of Swiss Re's proposition to make sure we understood the business objectives underpinning it. This included in-depth analyses of the product, the proposed platform, and current industry and market trends. By completing this in-depth discovery at the beginning of the project, we avoided any disruptive surprises once work was underway.

Stakeholder buy-in

A heavily regulated product like insurance comes with many stakeholders. We had to make sure each deliverable was validated and approved by all of these stakeholders. To do this effectively, we engaged, enabled and educated all groups – from underwriting and compliance to technology and marketing –  to build relationships that would lay the foundations for success.

Changing customer behaviour

We knew that a seamless experience alone wouldn’t shift buying behaviour in the German market. The platform also needed to educate and build confidence. IptiQ is a direct reflection of these needs – an intuitive digital alternative to the daunting, manual process of buying cover, with clear, explanatory information designed not to overwhelm.

Multichannel

We incorporated all of the following touchpoints:

• Mobile
• Tablet
• Desktop
• Call centre
• Live Chat
• Callback
• Email

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What Swiss Re said...

“Technology enables us to simplify the way a policy is sold, and it helps to drive down the distribution costs associated with purchasing a policy”

Chief Marketing Officer iptiQ EMEA L&H Marco Kamerling